THG has signed a multi-year partnership with Williams Racing ahead of the United States Grand Prix in Austin.
Described as a “multi-dimensional” agreement, the North West group will become its Official Partner across Nutrition, Technology & Ecommerce, and Sustainability.
“In a world where nutrition fuels performance, technology drives innovation and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1 – the pinnacle of global motorsport,” explained Matt Moulding, Chief Executive Officer, THG.
“This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.”
THG’s Myprotein brand will become the Official Nutrition Partner, focusing on promoting a healthier, more active lifestyle among drivers, team members and fans.
Its digital commerce operation, Ingenuity, will be Williams’ Official Technology and Ecommerce Partner. The company will manage the global fulfilment of merchandise for ecommerce.
Finally, THG Eco, will provide advice and consultancy on net-zero and climate action services as its Official Sustainability Partner.
“We are thrilled to announce our global partnership with THG. Williams Racing has always been known as a disruptor in the racing world, including championing new technologies and challenging the status quo through innovation,” added James Vowles, Team Principal, Williams Racing.
“We have found an equally future-focused and ambitious partner in THG, a British data-driven tech group and brand builder on the global stage and we’re excited to take on this journey together.”
Through the partnership, both Myprotein and Ingenuity branding will be present on the FW45 race cars and in the team environment, including driver race suits and Williams Racing team kit.
