Liverpool-HQ’d high street retailer The Works has created its first-ever Christmas brand campaign, Unwrap Real Value.
The multichannel campaign encourages families to focus on the true meaning of Christmas, enjoying priceless moments of joy with one another and putting a smile on kids’ faces without having to break the bank.
Real kids are seen reacting naturally, and hilariously, to great value toys, gifts, books, games and crafts, each of which is available instore and online this Christmas.
Helping to make family finances go further, and to have fantastic fun for less, is especially timely as the cost-of-living crisis bites for many households, with over half of families worried about affording their celebrations, and a third panicking that Christmas won’t be special due to the need to manage their budgets cleverly.
The brand ad was produced by Full Send Studios and directed by Zac Hancock, and will air throughout the festive season across video on demand and other online platforms, with media buying by independent creative agency, Love Sugar Science.
Accompanying marketing using the Unwrap Real Value platform includes activity across social media, influencers, instore, and PR in partnership with Manchester agency, Brazen.
Simon Peck, marketing director at The Works, said: “We know this Christmas will be tough for many families, and that’s why we wanted to bring to life the priceless moments that really matter, as well as showcase our great value products that will help households make the most of their budget in a hilarious and relatable format.
“This Christmas campaign – which includes our first brand ad – heralds us supercharging our marketing activity so that families better understand The Works’ role as a high street and online hub for real value across festive shopping missions and occasions including gifting, game night, crafting, cosy nights in, and more.”
