Market-leading digital solution provider hedgehog lab has revealed a brand new website built by the web team at The SEO Works.
hedgehog lab is no stranger to the notion of constant innovation and development being necessary for success. This strong understanding of the digital landscape allowed it to identify its website as an area that would need a complete overhaul if it were to continue growing online.
Having acquired specialist digital agency Netsells last year, it was also decided that it would be optimal to house both brands under one umbrella, furthering the need for an update to the website.
To fulfil its ambitious marketing objectives, hedgehog needed a platform that was flexible and gave an element of control. So, once a slick and eye-catching design was established, The SEO Works came in to make it a reality.
One of the main reasons for entrusting The SEO Works with this project was its ability to collaborate – with a joint ideation stage being front and centre of all things UX, hedgehog lab knew that strong collaboration and communication would result in the best possible outcome. The multi-service capabilities of the Sheffield-based agency also impressed greatly, with peace of mind that the new site would be SEO-friendly.
Antonia Hayianni, marketing manager at hedgehog lab said “We were really impressed by the amazing collaboration we had with the SEO Works team. They had a strong grasp of our website requirements from the start which resulted in the sleek and modern website that was delivered. The launch of this site is just the beginning as we continue our partnership to grow and improve our user experience.”
The resulting website ticked all of the boxes. The feature-rich, custom brochure site was built using the most up-to-date version of WordPress – a specialism for the award-winning web team.
Key additions included a highly functional navigation bar for ease of browsing, an information capture for downloadable resources, a complete restructure of the resources section, high-resolution images with slick design and full CRM tracking capabilities, and more.
“Being given the opportunity to work on a project like this has been great, as it requires a ‘best of both worlds’ approach to implementing design and technical. We relished the opportunity to work alongside hedgehog lab, who understood the importance of having a site that was both flexible for the future, and SEO friendly,” said Graham Jones, head of web at SEO Works.
“The ideation stage was real fun as we collaborated to showcase a whole range of cool UI design ideas, whilst remaining true to the hedgehog lab brand aesthetic. We were then tasked with building the subsequent design using Tailwind for streamlined CSS and code-splitting for performance, resulting in a modular WordPress build that makes the publishing of content a doddle.”
As part of the partnership, the expert web team at The SEO Works will also provide ongoing web support to ensure that the website continues to perform in the most optimal way, whilst correcting any issues that arise along the way.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the software sector including Minesoft, Agilio Software and 3Squared.
