Cognito Learning, a provider of employee engagement and development, has rebranded as Cognexo, with The SEO Works successfully managing the website migration and now tasked with increasing the new brand’s organic visibility.
The rebrand to Cognexo reflects the business’ expanded vision to empower companies worldwide to enhance their culture, mitigate employee churn and promote a continuous learning environment: “At Cognexo, we are dedicated to turning employee feedback into action to enhance both employee satisfaction and commercial growth,” said Dan Buckley, CEO of Cognexo.
As part of the re-brand, the Cognexo website is being significantly evolved, with SEO a core part of the company’s awareness strategy. The SEO Works team carried out an extensive audit of the current website that would allow benchmarking of performance. The team’s extensive track record of successful migrations, paired with distinct technical ability made The SEO Works a perfect lead for the immediate task and beyond.
After successfully supporting the seamless site migration from Cognito to Cognexo, the expert SEO team will now look to shift its focus towards expanding the organic visibility of the new brand.
Beginning with post-migration technical analysis to ensure no ground was lost, the SEO team will then begin to build an array of rich content, bolstered by an intricate Digital PR strategy to help gain authority. All of these elements will contribute towards the end goal of improving search visibility for Cognexo.
“The opportunity to play a part in the growth of an exciting company such as Cognexo is one that we will truly relish here. Helping companies stand out from the competition within search engine results is what we do best, and working with a new website really allows optimal implementation of our award-winning approach. The collaboration between ourselves and Cognexo has been great during their migration and is something we hope only goes from strength to strength as this campaign kicks on. This is a really exciting campaign for us and I know for a fact that the team can’t wait to get going on the new site,” said Alex Hill, sales director of The SEO Works.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has worked with many clients within the education & training sector, including SI-UK, Fashion Retail Academy, Mentor Education and IPAG Business School.
