Contract research organisation Simbec-Orion has revealed its new website, designed and developed by the web team at The SEO Works.
Simbec-Orion iniitally partnered with digital marketing agency The SEO Works for assistance with their SEO efforts, however, as the award-winning team got to work, it quickly became apparent that the current Simbec-Orion site had functional and technical limitations, that might hinder campaign progress.
In order to overcome this roadblock, the decision was made to also utilise the agency’s in-house web service to design and develop a state-of-the-art website. The ability to seamlessly collaborate between SEO and web teams meant there was constant communication throughout the project and the site could be built with complete SEO compliance, whilst still creating a strong and eye-catching visual identity.
“We needed to bring our website into line visually with our new branding, style and colour palette and wanted to take the opportunity to make some changes on the back end. Specifically, we wanted more flexibility in page design, as well as an enhanced visitor experience. We also needed to make it quicker and easier for in-house updates to be made, and to future-proof the site as much as we could. The SEO Works team provided us with lots of additional suggestions and the refreshed site is even better than we imagined it would be,” said Karen McCusker, associate director of Simbec-Orion.
The resulting, feature-rich WordPress site boasts a unique design, brimming with newly acquired brand assets and giving the company the ability to completely stand out from the competition. Created utilising the highly customisable WordPress block functionality, the website provides the perfect level of accessibility for both front-end and back-end users. Further to this, was the addition of a fresh resource section with membership functionality, the integration of tracking for the CRM platform, and more.
Graham Jones, head of web said: “The exciting thing about this project was that we already knew the key areas for improvement required to elevate Simbec Orion’s overall web presence.
“We were able to leverage WordPress v6.4’s site wide editing capability to good effect, to implement a custom theme with custom blocks that offered versatility and ease of use in the backend, whilst maintaining a good aesthetic on the frontend.
“We appreciated the client’s clear and consistent communication which helped ensure nothing was missed in the update. The client really understood the value and complexity a project like this has, and their flexible and patient approach ensured we got the quality result we were striving for.”
