The Prolific North Marketing Awards 2024: The Winners

We can now reveal the winners from this year’s highly anticipated Prolific North Marketing Awards.

Marking the 12th edition of this awards ceremony, the Marketing Awards were hosted at an iconic venue – Manchester United Football Club – on 31 October where we celebrated top talent and creative excellence across the North’s marketing sector.

It was a night to remember, hosted by Eastenders and Waterloo Road actor Tom Wells, with hundreds of talented marketers uniting to celebrate their nominations, receive their awards, and dance the night away.

This awards ceremony couldn’t have gone ahead without the support of this year’s headline sponsor – Waypoint – and all of our 2024 category sponsors who helped make this year’s awards a reality: HUB, McCann Worldgroup, Sky History, Eastern Blok, Glaisyers, If Agency and Tall, as well as our incredible judging panel of industry leaders who you can read more about here.

Well done to everyone nominated and, of course, to the very worthy winners!

The Prolific North Marketing Awards 2024: The Winners

Full Service Agency of the Year: Evoluted

Highly commended: Move Marketing

Sponsored by Glaisyers

Also nominated:

• Bonded Agency
• Edison Media Limited
• Fantastic Media
• ICG
• One Agency
• Refinery
• Soap Media

PR Agency of the Year – Small: Be Broadcast

Also nominated:

• Catapult PR

Best In-House Marketing Team: LOFT

Sponsored by HUB

Also nominated:

• Stephensons Solicitors LLP
• Together Financial Services

Performance Marketing Agency of the Year: Impression

Highly commended: The SEO Works

Also nominated:

• Leeds-List
• Prospa
• Soap Media

Best Marketing Technology: Campfire

Also nominated:

• Linklo

Best B2C Marketing Campaign: Spike & Planet Sport

Also nominated:

• Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
• Edison Media Limited & The University of Derby – 2024 Clearing Campaign
• House Digital & Modern Milkman – Moo-ving up the SERPs
• Impression & MOTORS – From leads to keys: Driving paid media success
• Northern Trains – Winning over the North’s true commuters

Best B2B Marketing Campaign: Tribepad – Stop The Bias

Highly commended: SocialChain & LinkedIn – Finding an “In” with Gen Z career starters on LinkedIn UK’s TikTok channel

Sponsored by The Eastern Blok

Also nominated:

• Bupa Business – Let’s Get Growing
• Freshfield & Lancashire County Council – Launch of Boost; Lancashire’s Business Growth Hub
• Impression & The Access Group – Delivering a search-first premier strategy
• Plinkfizz & Electroserv – Sales Growth
• Refinery & Dulux Trade Vinyl Matt – Really (really) high coverage paint

Best B2C PR Campaign: No Brainer & Checkatrade – Raising the Roof on Apprenticeships

Also nominated:

• Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
• Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
• Catapult PR & Levens Hall and Gardens – Topiary on Tour
• Impression & Marmalade – Overcoming roadblocks: Highlighting the impact of the driving test backlog

Best B2B PR Campaign: Definition & Benenden Health – Highlighting the Gender Health Gap

Highly commended: Together Financial Services – Opening Doors since 1974

Also nominated:

• BIG Partnership & The Cumberland Building Society – Supporting the UK’s Under Siege Hospitality Sector
• Catapult PR & McCarron Coates – The Hierarchy
• Tribepad – Stop The Bias

Best Small Budget Campaign: Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate

Highly commended: Plinkfizz & Electroserv – Sales Growth

Also nominated:

• Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility
• Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
• Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
• Catapult PR & Levens Hall and Gardens – Topiary on Tour
• HAVAS Red & Manpower Group – DISRUPT THE TECH LAYOFFS: EXPERIS
• The Broadway Shopping Centre & Shoppertainment Management – The Broadway’s Green Promise

Best Mid-Range Budget Campaign: Route Agency & First Bus – Responsive Ads Driving Passenger Growth

Also nominated:

• Hillsgreen & Promar International – Farm Business Survey
• Leeds-List & LeedsBID – Summer of Colour
• The Good Influence & WillPowders – Powered by WillPowders
• Together Financial Services – Hidden Gems
• Tribepad – Stop The Bias

Best Large Budget Campaign: Edison Media – JD x Adidas Originals

Highly commended: Northern Trains – Winning over the North’s true commuters

Also nominated:

• Energy Saving Trust & Electricity North West – Take Charge
• Together Financial Services – Opening Doors since 1974.

Best Brand Building Campaign: Powerhouse & Majestic Wine – There’s a story behind every glass

Sponsored by Sky History

Also nominated:

• Escode – Rebrand
• Good Morning Digital & Showtown – If you love Blackpool…
• Premier & Nordoff and Robbins – The Northern Music Awards 2024
• Together Financial Services – Opening Doors since 1974.

Best Integrated Campaign: Bupa Business – Let’s Get Growing

Sponsored by McCann Worldgroup Leeds

Also nominated:

• Alliance Manchester Business School – Be more than you ever imagined
• Freshfield & Preston Partnership – Relaunch of Preston Partnership
• House Digital & Fox Pharma – Moving the Needle on Digital Performance
• Impression & GazeboShop – Sleighing the Slump: Unwrapping Gazebo Demand Success in the Colder Months
• No Brainer & Checkatrade – Raising the Roof on Trades Careers
• Northern Trains – Revenue Protection Buy Before You Board
• Refinery & Boost Drinks – ’There’s a Boost for that’
• Refinery & Manchester Arndale – ’We do us. We are the Arndale’

Best PPC Campaign: Bonded & Primal Strength – Pumping Record Sales Through PPC

Also nominated:

• Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
• Impression & Cancer Research UK – Shining new light on legacy revenue drivers
• Novi.digital & Property Data – Investing in Clicks and Mortar
• One Agency & Scare City

Best Influencer Marketing Campaign: The Good Influence & Weleda – London Fashion Week x TikTok Shop

Also nominated:

• 2mee Ltd & William Hill Limited

Best Search Marketing Campaign: Hot House Digital & TOG24

Highly commended: Edge45 – Becoming A Client of …. Edge45! SEO Growth Strategy from Local to National

Also nominated:

• Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
• House Digital & EGO – Slaying the SERPs and Securing Position #1
• No Brainer & Places for People – Delivering organic growth for shared ownership
• Quirky Digital & Bell Lamb and Joynson – Turning blog content into conversions with sustainable SEO
• Spike & Planet Sport

Best Social Media Campaign: Good Morning Digital & Showtown – If you love Blackpool…

Also nominated:

• Edison Media Limited & Madame Tussauds Blackpool – ’Harry’s Coming Home’

Best Social Purpose Campaign: Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility

Also nominated:

• Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
• Eleven & Royal College of Psychiatrists – Act against racism
• Energy Saving Trust & Electricity North West – Take Charge
• Hitch Marketing & Small Steps Big Changes – Feed Your Way: making Nottingham a breastfeeding-friendly city
• The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
• Tribepad – Stop The Bias

Best Use of Data & Insights: Route Agency & First Bus – Responsive Ads Driving Passenger Growth

Highly commended: Campfire – Spark

Also nominated:

• House Digital & Love Savings Group – Good Things Come to Those Who Create Data-Led Content

Best Tourism & Leisure Campaign: Vivid & Visit Isle of Man & Isle of Man TT – THERE’S MORE TO iTT

Highly commended: Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour

Also nominated:

• Catapult PR & Levens Hall and Gardens – Topiary on Tour
• Edison Media Limited & Sandcastle Waterpark – The Last Splash
• Good Morning Digital & Showtown – If you love Blackpool…
• Impression & Norse Atlantic Airways – Elevating Norse, One Flight at a Time
• Northern Trains – Revenue Protection Buy Before You Board
• Route Agency & First Bus – Responsive Ads Driving Passenger Growth

Best Health Campaign: The Good Influence & Pharmacy2U – NHS Contraceptive Service

Also nominated:

• Bonded & Fresh – Using real survivors to drive smoking behaviour change
• SocialChain & Holland & Barrett – From checkout to checking in: Making Holland & Barrett the go-to destination for trusted advice in the health and wellbeing space on social

Best Education Campaign: MC2 & Teesside University – Relaunching professional apprenticeships

Highly commended: UA92 – Bring It

Also nominated:

• A&P & University of Salford Manchester – My Story
• Alliance Manchester Business School – Be more than you ever imagined
• Edison Media Limited & The University of Derby – 2024 Clearing Campaign
• Freedom Media Group & LMA – Plugged In
• Northumbrian Water – Bin the Wipe
• The Behaviours Agency & West Midlands Combined Authority – Get comfortable with numeracy

Best Professional & Financial Services Campaign: Bupa Business – Let’s Get Growing

Also nominated:

• Catapult PR & McCarron Coates – The Hierarchy
• MC2 x British Business Bank – £660m for the North

Best Property & Construction Campaign: Bruntwood SciTech – Powering Economies Through Innovation Campaign

Also nominated:

• No Brainer & Places for People – Building growth for shared ownership
• theEword & Latimer – Empowering Homebuyers: harnessing audience insight & digital strategy to overcome barriers to Shared Ownership
• Together Financial Services – Opportunities & Outlook: the future of commercial the property market

Best Ecommerce/Retail Campaign: Mabo & Trade Radiators – Driving Traffic and Boosting Sales with a Pinterest-Powered Meta Funnel

Sponsored by If Agency

Also nominated:

• Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
• Bonded & Primal Strength – Pumping Record Sales Through PPC
• House Digital & EGO – Slaying the SERPs and Securing Position #1
• Paladin Marketing & Kohinoor Joy – Taking an Indian sauce brand from a challenger to the UK’s fastest growing
• The Good Influence & WillPowders

Best Food & Drink Campaign: SKYMAGIC x Greggs – Launch of the Festive Bake

Sponsored by Tall

Also nominated:

• Refinery x Boost Drinks – ’There’s a Boost for that’

Best Sport Campaign: Another Concept & RugbyPass – Rugby World Cup 2023

Also nominated:

• Fantastic Media x Huddersfield Town – Everything Together
• Paladin Marketing – AMT Play website

Best Not-for-Profit Campaign: Leeds Hospitals Charity – Leeds Bear Hunt

Also nominated:

• Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour
• Energy Saving Trust & Electricity North West – Take Charge
• Premier & Nordoff and Robbins – The Northern Music Awards 2024
• The Accidental SEO & On The Edge – Reconnecting with nature through search
• The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
• This Generation Communications – Football For Change
• Triangle PR & Belong Villages – Never Mind the Generation Gap

Prolific Marketing Rising Star Award: Caitlin Dunbar – One Agency

Also nominated:

• Chloe Bailey – LOFT
• Ellie Barnett-White – Superfly Marketing LTD
• Ellie Rogerson – One Agency
• Freya Wilson – Bonded Agency
• Joshua Clegg – One Agency
• Lily Robinson – Edison Media Limited

Prolific Marketer of the Year: Chris Cotterill – Tribepad

Also nominated:

• Ali Kakvi – Castor
• Bethan Vincent – Open Velocity
• Craig Hannan – The Anfield Wrap
• Hayley Clucas – Caspian Insurance
• Jonny Kenyon – AppCheck Ltd & Marketing Dribble Podcast
• Kirsty Rushton – Plinkfizz
• Lauren Eley – One Agency
• Mitchell Harrison – Wriggle Marketing
• Samuel Marriott-Dowding – Marriott Communications
• Tom Walsh – Tangent

Prolific Marketing Aspiring Leader Award: Alex Grice – Edison Media Limited

Also nominated:

• Ally Boldan – instantprint
• Amy Kennedy – One Agency
• Brennah Lawton – Plinkfizz
• James Parker-Aiken – Swift Cheshire
• Shannon Liu – Paladin Marketing

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