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The Prolific North Marketing Awards 2024: The Shortlist

The wait is over, today we can reveal all the finalists for the Prolific North Marketing Awards 2024.

As we celebrate the best marketing campaigns, teams and individuals across the North, all the winners will be revealed at a live awards ceremony at Manchester United Football Club on 31 October.

The finalists have been whittled down by an independent panel of judges in a rigorous two-step process. A big thank you to all of our judges this year – you can find out more about them and the judging process here.

Early bird tickets are now on sale here for the high-profile event until 2 October, where you will join hundreds of marketers for a drinks reception, three-course meal before the awards presentation, then an after-party to celebrate your successes once all the winners have been revealed!

Three categories are yet to be decided – these include Prolific Marketing Rising Star Award, Prolific Marketer of the Year and Prolific Marketing Aspiring Leader Award.

The winner of these categories will be decided by a combination of judges scores and public voting. Scroll to the end of the shortlist to find out who has been nominated and cast your votes here by midnight on 30 September.

A big thanks also goes to our headline partner Waypoint and the following category sponsors for helping us make this year’s awards a reality: HUB, McCann Worldgroup, Sky History, Eastern Blok, Glaisyers, If Agency and Tall.

The Prolific North Marketing Awards 2024: The Shortlist

Full Service Agency of the Year – Sponsored by Glaisyers

  • Bonded Agency
  • Edison Media Limited
  • Evoluted
  • Fantastic Media
  • ICG
  • Move Marketing
  • One Agency
  • Refinery
  • Soap Media

PR Agency of the Year: Small

  • Be Broadcast
  • Catapult PR

Best In-House Marketing Team – Sponsored by HUB

  • LOFT
  • Stephensons Solicitors LLP
  • Together Financial Services

Performance Marketing Agency of the Year

Best Marketing Technology

  • Campfire
  • Linklo

Best B2C Marketing Campaign

  • Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
  • Edison Media Limited & The University of Derby – 2024 Clearing Campaign
  • House Digital & Modern Milkman – Moo-ving up the SERPs
  • Impression & MOTORS – From leads to keys: Driving paid media success
  • Northern Trains – Commuter Campaign: Winning over the North’s true commuters
  • Spike & Planet Sport

Best B2B Marketing Campaign – Sponsored by The Eastern Blok

  • Bupa SME – Let’s get Growing
  • Freshfield & Lancashire County Council – Launch of Boost; Lancashire’s Business Growth Hub
  • Impression & The Access Group – Delivering a search-first premier strategy
  • Plinkfizz & Electroserv – Sales Growth
  • Refinery & Dulux Trade Vinyl Matt – Really (really) high coverage paint
  • SocialChain & LinkedIn – Finding an “In” with Gen Z career starters on LinkedIn UK’s TikTok channel
  • Tribepad – Stop The Bias

Best B2C PR Campaign

  • Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
  • Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
  • Catapult PR & Levens Hall and Gardens – Topiary on Tour
  • Impression & Marmalade – Overcoming roadblocks: Highlighting the impact of the driving test backlog
  • No Brainer & Checkatrade – Raising the Roof on Apprenticeships

Best B2B PR Campaign

  • BIG Partnership & The Cumberland Building Society – Supporting the UK’s Under Siege Hospitality Sector
  • Catapult PR & McCarron Coates – The Hierarchy
  • Definition & Benenden Health – Highlighting the Gender Health Gap
  • Together Financial Services – Opening Doors since 1974
  • Tribepad – Stop The Bias

Best Small Budget Campaign

  • Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility
  • Be Broadcast & Yorkshire Building Society – Giving People Mortgage Hope
  • Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
  • Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
  • Catapult PR & Levens Hall and Gardens – Topiary on Tour
  • HAVAS Red & Manpower Group – DISRUPT THE TECH LAYOFFS: EXPERIS
  • Plinkfizz & Electroserv – Sales Growth
  • The Broadway Shopping Centre & Shoppertainment Management – The Broadway’s Green Promise

Best Mid-Range Budget Campaign

  • Hillsgreen & Promar International – Farm Business Survey
  • Leeds-List & LeedsBID – Summer of Colour
  • Route Agency & First Bus – Responsive Ads Driving Passenger Growth
  • The Good Influence & WillPowders – Powered by WillPowders
  • Together Financial Services – Hidden Gems
  • Tribepad – Stop The Bias

Best Large Budget Campaign

  • Edison Media – JD x Adidas Originals
  • Energy Saving Trust & Electricity North West – Take Charge
  • Northern Trains – Winning over the North’s true commuters
  • Together Financial Services – Opening Doors since 1974.

Best Brand Building Campaign – Sponsored by Sky History

  • Escode – Rebrand
  • Good Morning Digital & Showtown – ’If you love Blackpool’
  • Powerhouse & Majestic Wine – There’s a story behind every glass
  • Premier & Nordoff and Robbins – The Northern Music Awards 2024
  • Together Financial Services – Opening Doors since 1974.

Best Integrated Campaign – Sponsored by McCann Worldgroup Leeds

  • Bupa SME – Let’s get Growing
  • Freshfield & Preston Partnership – Relaunch of Preston Partnership
  • House Digital & Fox Pharma – Moving the Needle on Digital Performance
  • Impression & GazeboShop – Sleighing the Slump: Unwrapping Gazebo Demand Success in the Colder Months
  • No Brainer & Checkatrade – Raising the Roof on Trades Careers
  • Northern Trains – Revenue Protection Campaign: Buy before you board
  • Refinery & Boost Drinks – ’There’s a Boost for that’
  • Refinery & Manchester Arndale – ’We do us. We are the Arndale’
  • This Is Digital & Alliance Manchester Business School – Launch and market 16 new open programmes for manager and leaders

Best PPC Campaign

  • Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
  • Bonded & Primal Strength – Pumping Record Sales Through PPC
  • Impression & Cancer Research UK – Shining new light on legacy revenue drivers
  • Novi.digital & Property Data – Investing in Clicks and Mortar
  • One Agency & Scare City

Best Influencer Marketing Campaign

  • 2mee Ltd & William Hill Limited
  • The Good Influence & Weleda – London Fashion Week x TikTok Shop

Best Search Marketing Campaign

  • Bonded & Darts Corner – Hitting organic search bullseye amidst darts’ boom in popularity
  • Edge45 – Becoming A Client of …. Edge45! SEO Growth Strategy from Local to National
  • Hot House Digital & TOG24
  • House Digital & EGO – Slaying the SERPs and Securing Position #1
  • No Brainer & Places for People – Delivering organic growth for shared ownership
  • Quirky Digital & Bell Lamb and Joynson – Turning blog content into conversions with sustainable SEO
  • Spike & Planet Sport

Best Social Media Campaign

  • Edison Media Limited & Madame Tussauds Blackpool – ’Harry’s Coming Home’
  • Good Morning Digital & Showtown – ’If you love Blackpool’

Best Social Purpose Campaign

  • Be Broadcast & Moobs – James Richards’ Battle for Male Breast Cancer Visibility
  • Be Broadcast, Brazen & Paul Carroll Publishing – Pages to Parliament: Shaping the Assisted Dying Debate
  • Eleven & Royal College of Psychiatrists – Act against racism
  • Energy Saving Trust & Electricity North West – Take Charge
  • Hitch Marketing & Small Steps Big Changes – Feed Your Way: making Nottingham a breastfeeding-friendly city
  • The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
  • Tribepad – Stop The Bias

Best Use of Data & Insights

  • Campfire – Spark
  • House Digital & Love Savings Group – Good Things Come to Those Who Create Data-Led Content
  • Route Agency & First Bus – Responsive Ads Driving Passenger Growth

Best Tourism & Leisure Campaign

  • Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour
  • Catapult PR & Levens Hall and Gardens – Topiary on Tour
  • Edison Media Limited & Sandcastle Waterpark – The Last Splash
  • Good Morning Digital & Showtown – ’If you love Blackpool’
  • Impression & Norse Atlantic Airways – Elevating Norse, One Flight at a Time
  • Northern Trains – Revenue Protection Campaign: Buy Before You Board
  • Route Agency & First Bus – Responsive Ads Driving Passenger Growth
  • Vivid & Visit Isle of Man & Isle of Man TT – THERE’S MORE TO iTT

Best Health Campaign

  • Bonded & Fresh – Using real survivors to drive smoking behaviour change
  • SocialChain & Holland & Barrett – From checkout to checking in: Making Holland & Barrett the go-to destination for trusted advice in the health and wellbeing space on social
  • The Good Influence & Pharmacy2U – NHS Contraceptive Service

Best Education Campaign

  • A&P & University of Salford Manchester – My Story
  • Edison Media Limited & The University of Derby – 2024 Clearing Campaign
  • Freedom Media Group & LMA – Plugged In
  • MC2 & Teesside University – Relaunching professional apprenticeships
  • Northumbrian Water – Bin the Wipe
  • The Behaviours Agency & West Midlands Combined Authority – Get comfortable with numeracy
  • This Is Digital & Alliance Manchester Business School – Launch and market 16 new open programmes for manager and leaders
  • UA92 – Bring It

Best Professional & Financial Services Campaign

  • Bupa SME – Let’s get Growing
  • Catapult PR & McCarron Coates – The Hierarchy
  • MC2 x British Business Bank – £660m for the North

Best Property & Construction Campaign

  • Bruntwood SciTech – Powering Economies Through Innovation Campaign
  • No Brainer & Places for People – Building growth for shared ownership
  • theEword & Latimer – Empowering Homebuyers: harnessing audience insight & digital strategy to overcome barriers to Shared Ownership
  • Together Financial Services – Opportunities & Outlook: the future of commercial the property market

Best Ecommerce/Retail Campaign – Sponsored by If Agency

  • Bonded & Pink Boutique – Delivering record growth using an integrated approach to paid search and social
  • Bonded & Primal Strength – Pumping Record Sales Through PPC
  • House Digital & EGO – Slaying the SERPs and Securing Position #1
  • Mabo & Trade Radiators – Driving Traffic and Boosting Sales with a Pinterest-Powered Meta Funnel
  • Paladin Marketing & Kohinoor Joy – stir-in sauces
  • The Good Influence & WillPowders

Best Food & Drink Campaign – Sponsored by Tall

  • Refinery x Boost Drinks – ’There’s a Boost for that’
  • SKYMAGIC x Greggs – Launch of the Festive Bake

Best Sport Campaign

  • Another Concept & RugbyPass – Rugby World Cup 2023
  • Fantastic Media x Huddersfield Town – Everything Together
  • Paladin Marketing – AMT Play website

Best Not-for-Profit Campaign

  • Calvin Marketing / TMC & Holmes Chapel Partnership – Harry’s Home Village Tour
  • Energy Saving Trust & Electricity North West – Take Charge
  • Leeds Hospitals Charity – Leeds Bear Hunt
  • Premier & Nordoff and Robbins – The Northern Music Awards 2024
  • The Accidental SEO & On The Edge – Reconnecting with nature through search
  • The Broadway Shopping Centre – Shoppertainment Management: Bradford’s Largest Sensory Room
  • This Generation Communications – Football For Change
  • Triangle PR & Belong Villages – Never Mind the Generation Gap

Prolific Marketing Rising Star Award

The winner of this category will be decided by a combination of judges scores and public voting. Cast your vote here by midnight on 30 September!

  • Caitlin Dunbar – One Agency
  • Chloe Bailey – LOFT
  • Ellie Barnett-White – Superfly Marketing LTD
  • Ellie Rogerson – One Agency
  • Freya Wilson – Bonded Agency
  • Joshua Clegg – One Agency
  • Lily Robinson – Edison Media Limited

Prolific Marketer of the Year

The winner of this category will be decided by a combination of judges scores and public voting. Cast your vote here by midnight on 30 September!

  • Ali Kakvi – Castor
  • Bethan Vincent – Open Velocity
  • Chris Cotterill – Tribepad
  • Craig Hannan – The Anfield Wrap
  • Hayley Clucas – Caspian Insurance
  • Jonny Kenyon – AppCheck Ltd & Marketing Dribble Podcast
  • Kirsty Rushton – Plinkfizz
  • Lauren Eley – One Agency
  • Mitchell Harrison – Wriggle Marketing
  • Samuel Marriott-Dowding – Marriott Communications
  • Tom Walsh – Tangent

Prolific Marketing Aspiring Leader Award

The winner of this category will be decided by a combination of judges scores and public voting. Cast your vote here by midnight on 30 September!

  • Alex Grice – Edison Media Limited
  • Ally Boldan – instantprint
  • Amy Kennedy – One Agency
  • Brennah Lawton – Plinkfizz
  • James Parker-Aiken – Swift Cheshire
  • Shannon Liu – Paladin Marketing

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