The Ordinary Milk Float is embarking on a tour across the UK, delivering The Ordinary-branded milk cartons filled with water, sharing the fascinating story of fermentation and providing an interactive educational experience.
The activation, supported by One Events, celebrates the launch of the Saccharomyces Ferment 30% Milky Toner.
Previously, One Events made headlines by creating a giant hyaluronic acid bottle that floated down the Thames to announce The Ordinary’s new product formulation. Earlier this month, sister agency One Agency helped launch the brand in Japan with an impressive Shibuya Crossing CGI stunt.
This latest activation continues the tradition of engaging and memorable brand experiences, showcasing unparalleled creativity and expertise in bringing products to life in extraordinary ways.
Each Ordinary-branded milk carton, filled with water, features a captivating narrative about the fermentation process and a QR code. Scanning the code will direct consumers to detailed information about the Milky Toner and purchasing options.
The tour’s centrepiece, The Milk Float, will serve as a mobile consultation hub where The Ordinary Milk Men will offer expert advice. Visitors can learn about the benefits of the Milky Toner, the science of fermentation, and N-Acetyl Glucosamine (NAG).
The tour called in at London’s Covent Garden and Spitalfields Market over the weekend, with further stops due at Westfield White City, Seven Dials and Manchester City Centre. Check The Ordinary’s socials for details.
The Milk Van will also make special deliveries to press offices, offering exclusive samples of the Saccharomyces Ferment 30% Milky Toner.
