A report has been published today, drawing on data from 800k+ family members across 21 markets, to show how brands and media can capitalise on the thriving anime market.
The Anime Playbook: Opportunities for Kids & Young Adult Audiences has been produced by Manchester-based The Insights Family, as the anime sector hits revenues of $22bn.
Through support on streaming platforms like Crunchyroll, Netflix, and Hulu, anime has become increasingly accessible.
Key findings from the report are that anime consistently ranks among the top three TV show/film types for 3-18-year-olds across the 21 countries surveyed.
The biggest emerging markets for anime, where it’s seen the greatest increase in popularity among 6-12-year-olds are in the EMEA region.
While globally there are similar preferences for genres, the platforms vary significantly by country, which The Insights Family stated emphasises the importance of localised distribution strategies.
For brands, there is a greater demand for licensed products, with anime fans having a higher-than-average demand for toys, games, and video games based on their favourite TV shows.
Earlier this year, The Insights Family signed a partnership with Cruchyroll, the dedicated anime library. Crunchyroll said it wanted to gain a better understanding of the anime audience to support its ambition of becoming the leading anime streaming service across global markets.
