People’s Postcode Lottery has launched a new integrated campaign featuring comedian Tom Allen.
The campaign was conceived and developed in-house at People’s Postcode Lottery, with The Gate Films handling production. Shot across two weeks all over the UK the films are directed by The Gate’s NY-based director Vince Peone, famous for his work with A-list celebrities including Ryan Reynolds, Kylie Jenner and 2 Chains.
The campaign also feature’s the prototype of Morris’s soon-to-be-released electric van, being driven by Tom around the UK ‘Delivering Good News.’
“Delivering good news is what we’re all about. Tom does this perfectly and the campaign has been brilliantly handled by Vince and The Gate Films team. Dealing with multiple moving parts including celebrity schedules, ever-changing British weather and multi-million-pound prototypes is no mean feat but the team pulled together a seamless production and I think the massive effort and commitment to the work throughout the production really come across on screen” said Mark Harrison, head of creative at People’s Postcode Lottery.
James Shannon, head of production at The Gate and lead producer on the project , added: “Tom was a dream. The trick was to put all of the logistics in place to allow Vince and him as much time as possible to get some great performances. They got on like a house on fire and I’m sure the audiences will see that in the films.”
The first of several new spots are running on TV now.
