The fresh Group is leaving its Cheshire home of 20 years, for central Manchester.
The brand experience agency moves its 80+ staff to the new hybrid working space at Brentwood SciTech’s Union, this month.
“As we embark on this next chapter, I’m honoured to lead fresh into its next stage of development,” said Lee Harris, CEO.
“We’ve come a long way in 20 years, and I’m immensely proud of our amazing team who have consistently delivered outstanding results, collaborating with world-leading brands and forging long term partnerships. We’ve got more exciting news coming soon, including celebrations for our 20-year anniversary! The future is bright, and I couldn’t be more excited for this next chapter of fresh.”
The move is also part of its new creative strategy, as Chief Creative Officer Stuart Whittle explained:
“With creativity being the beating heart of fresh, Manchester couldn’t be a better fit, immersing us in rich culture and artistic influence at every turn. Being bystanders isn’t our style; we’re influencers, and this move puts us in prime position to do just that. Diving headfirst into the city’s bustling energy, dynamic landscape, and creative essence, we’re ready to make our mark on Manchester.”
The agency will take 4,613sq ft of office space.
“We’re thrilled to be welcoming Fresh Approach to Union where they’ll be joining our city-wide ecosystem of innovative businesses at the heart of Manchester city centre,” said Jack Maher, Head of Flexible Workspace, Bruntwood SciTech.
