The fresh Group is expanding into Scotland, with a new Edinburgh office.
The Manchester brand experience agency has recruited industry stalwarts, David Roberts, Peter Wright, Laura Jones, and Valerie Weaver to lead the move.
“It’s an incredibly exciting time. We’ve known the guys at fresh for a long while and when the opportunity came to fuse our respective skillsets, it really was a no-brainer,” said David Roberts, Director of fresh Edinburgh.
“The best in brand experience, events, and communications coming together with some of the most ambitious consumer campaign marketeers.”
Roberts has spent more than 20 years at Edinburgh’s Multiply, most recently as its Head of Business. Wright was the agency’s Head of Design, while Jones and Weaver were Account Directors.
Multiply is Scotland’s largest independently-owned marketing communications agency.
“Building the plans with David, Peter, Laura and Valerie has been an inspiring and exciting step in our continued journey to be the world’s most trusted and creative partner for brand experiences,” added Lee Harris, fresh CEO.
“We’re looking forward to sharing their skills and knowledge with our clients as well as expanding The fresh Group into dynamic new creative territories with new clients.”
fresh is in its 20th year and works with brands including Visa, Samsung, Co-op and Currys.
