The Drawing Room Creative has collaborated with leading global golf brand PING on its official apparel partnership with Team Europe at the 2024 Solheim Cup.
The next chapter of the competition takes place in the USA this September.
PING are official apparel partners to Team Europe who are set to feature 12 of the best female golfers in Europe, including Olympic silver medallist Esther Henseleit and current world top 10 players Celine Boutier and Charley Hull.
Following successful collaborations in 2021 and 2023, the current cup holders will be dressed head-to-toe in performance PING apparel. Manchester’s The Drawing Room has again been asked to drive the activation of the sponsorship with campaign ideation, photography, video, digital and social campaign assets to launch the new teamwear.
By joining forces with PING and Team Europe, The Drawing Room showcases its expertise in creating visually stunning photography and campaign assets that capture the essence and spirit of the Solheim Cup and the energy of Team Europe and their fans.
The collaboration aims to elevate the digital experience for fans of Team Europe and motivate the team to a fourth consecutive victory.
The Drawing Room’s client services director Simon Bartle said: “We are excited to deliver another stand out sponsorship activation and support campaign that is a true reflection of the premium, performance, design and development that is present in all Ping apparel. We are proud of this campaign and wish Team Europe continued success at the 2024 competition.”
