The Behaviours Agency has been appointed by building solutions provider Wienerberger UK & Ireland to provide strategic and creative services to the Cheadle-based business.
The agency’s first brief is to support Wienerberger on developing its positioning and go-to-market messaging for their portfolio of solutions to support sustainable architecture. The agency will begin with a deep dive into the Wienerberger brand, construction materials in general and the target audience of architects and specifiers.
It will then use its behavioural approach to elicit the key insights that will influence the overall proposition and how it is communicated.
Sue Benson, MD of The Behaviours Agency said: “We’re really proud to be working with Wienerberger on a challenge that is critical to their goal of being a more responsible and sustainable supplier in the world of construction. We’ve got a wealth of construction experience to bring to the table and we’re really excited to create a successful partnership with the team.”
Kerry Stevenson, marketing communications manager at Wienerberger added: “We’re really intrigued to see how the team at The Behaviours Agency will support us on this challenge. It was refreshing to hear from an agency with a unique approach to strategic challenges like ours. We’re keen to get started and build a strategy that is built on behavioural understanding.”
