The Behaviours Agency is the latest Manchester company to achieve B Corp certification.
The ad agency has “been at the forefront of championing employee well-being for the past 17 years,” making the B Corp certification a natural extension of core values for the self-proclaimed “happiest little agency in the world.”
The Behaviours Agency says it has long recognised the crucial role of happiness in driving creativity, and client satisfaction, and has sought to build a culture where employees love coming to work, creating remarkable campaigns for clients they genuinely connect with.
“Our commitment puts us at the forefront of the well-being momentum in our industry,” said Sue Benson, managing director of The Behaviours Agency. “We want our clients to feel an overwhelming sense of enjoyment from working with us, knowing that their work matters to us as much as it does to them. Our B Corp certification reinforces our dedication to creating a positive and collaborative environment.”
By obtaining B Corp certification, The Behaviours Agency is joining a movement that is all about businesses prepared to commit to social and environmental responsibility. Embracing the principles of B Corp provides a framework that both confirms and supports the agency in its ongoing effort to make positive changes today and investing in a better future for all.
With the benchmark in place, the agency is looking forward to investing more time and energy in its plans to continue to lead positive change in business. The Behaviours Agency works with clients who share their values and appreciate their commitment to both commercial priorities and social impact.
“Our commitment to happiness has always guided our agency’s purpose,” added Benson.. “We believe that a sustainable future is part of genuine happiness. Our B Corp certification underlines our holistic approach, reinforcing our dedication to both people and the planet.”
“Through the rigorous B Corp assessments, we hold ourselves accountable to the highest standards of performance, transparency, and accountability.”
