Ted Baker has redesigned and relaunched its ecommerce website in the UK under its new operator following its collapse earlier this year.
The Glasgow-born fashion brand’s website is now live, offering a selection of menswear, womenswear and accessories. Tedbaker.com currently ships exclusively to the UK, but states that European versions of the site will be “coming soon.”
It is the first major move from new operating partner United Legwear and Apparel (ULAC), which was appointed by Ted Baker owner Authentic in September to run its online operations across UK and Europe.
It came after the brand’s previous UK operator No Ordinary Designer Label (NODL) called in administrators back in March.
A spokesperson for Authentic told rag trade bible Drapers: “The new site is designed to bring Ted Baker’s signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.
“From sleek visuals to an intuitive navigation, the new Tedbaker.com makes the brand’s most-loved categories – menswear, womenswear and accessories – more accessible to its audiences.”
