A Chester hotel tech company is eyeing increased market share after celebrating the 200th UK property to run its all-in-one hospitality software in only 5 years.
Hop, founded by hoteliers Richard Drummond and Jon Erasmus, alongside co-founder and CTO Ronald Tweedie, secured its first hotel client, in 2018.
Drummond and Erasmus, who still operate their own hospitality businesses, developed Hop after becoming frustrated by out-dated and expensive hotel software systems, deploying sector knowledge to develop a bespoke, cloud-based, system.
Now, after posting year-on-year growth and increasing design and creative staffing levels at its Chester base, Hop intends to develop its share of the hotel technology market further, with strategic partnerships playing a prominent role.
The news comes hot on the heels of the company signing an integration agreement with Australian Venue Management Software firm, iVvy, to help hotels and venues manage large scale events, weddings and conferences through the Hop software system.
Gold Coast-based iVvy has over 25,000 users in 14 countries.
Hop believes fostering such partnerships and extending what it can offer clients will play a key role in attracting new customers and developing the company’s growing position within the hotel tech market.
The company will also be assessing inward investment options as its aims to double in size within the next 24 months.
“Passing the 200 property milestone is an achievement for the company as we continue to grow and we will always look to the market leaders within other areas if it means we can advance and improve what we can offer Hop customers,” said COO Sharon Smith.
“The iVvy partnership is an example of that. Our clients are getting a great events module with Hop’s ability to handle all the bedroom reservations, rates, reporting and finances. In terms of the user, they are getting a seamless ability to book everything in one go.”
Hop now operates from three offices, with its principal North West base in Chester, an Edinburgh address, and a site in South Africa.
Recent customer acquisitions include iStay Liverpool which runs a number of serviced aparthotel properties in the city.
Hop has also added a digital marketing agency, HopDigital, to its brand in order to help hotels reach new customers through digital strategies, with 25 creative and design staff recruited.
