Housebuilder Beal Homes is using the latest in immersive 3D technology to help house hunters find their perfect new home.
The East Yorkshire housebuilder has teamed up with North Wales technology firm Futurium to offer customers a 3D virtual tour of Beal developments, explore inside the housebuilder’s luxury house types and select their perfect plot using Futurium’s interactive software, even before a single brick has been laid.
Multi award-winning Beal is the first Yorkshire-based housebuilder to adopt Futurium’s technology.
Futurium’s iX3D system has been introduced by Beal to enhance the customer experience offered to visitors to the new, state-of-the-art Beal Showroom at Bridgehead business park in Hessle, East Yorkshire.
Beal has invested £5.5m in the facility, with enhanced and expanded facilities and features including a stunning Design Lounge where buyers enjoy the housebuilder’s renowned personalised design service.
The Futurium technology adds a hi-tech experience to the Beal offering, bringing the housebuilder’s developments to life on digital screens.
Jamie Barrington, Beal’s sales operations manager, said: “Using Futurium’s exciting technology adds a further digital dimension to our already exceptional customer experience. This technology is transformational and feedback from househunters who have experienced it has been incredibly positive.
“Traditionally, people looking to buy a new-build home were limited to visiting a marketing suite on a construction site and viewing one-dimensional house type images, floorplans and development plans. This technology takes the guesswork out of it and enables buyers to see exactly what their chosen home and outdoor space will look like and precisely where it will be located within the development.”
Hayley Carpenter, co-founder and director at Futurium, added: “Beal approached us with a clear mission – to further enhance their customer experience using the latest in immersive, digital technology. Our technology is not just interactive; it is intelligent and driven by the latest Beal data, to ensure buyers have access to all of the information they need to make the decision that is best for them.”
Futurium is an award-winning technology leader, founded nine years ago in Anglesey, North Wales, to provide pioneering digital platforms for the housebuilding industry.
The company’s cutting-edge technology strengthens further the customer experience offered by Beal, which was recognised earlier this year by the housebuilder securing a sought-after five star rating from the Home Builders Federation (HBF) for the third year running.
