Sale Sharks will wear the game’s first ever interactive kit, through a partnership with VST Enterprises.
The cyber tech firm has become the club’s technology partner and will use its VCode technology on the front of the shirt.
This will enable fans to use their phones to scan a ‘maze’ style logo on the shirt to get exclusive online content.
“We’re excited to be working with Luna Venture Partners and Sale Sharks as a principal technology partner and for VCode® to be playing an integral part of the club’s tech innovation as a unique front-of-shirt partner at this level of rugby,” said Louis-James Davis, CEO & Founder of Manchester based VSTE.
“We believe this is the first time an interactive scanning technology has ever been used on a player’s shirt to give a more interactive and immersive experience between players and fans.”
The firm says that the code can be scanned in a 170 degree arc, whilst on moving objects and up to 100 metres away in some conditions.