Global video advertising company Teads has appointed Laura Sanderson as its Strategic Accounts Director, based in Manchester.
Sanderson, who will report to Regional Director Guy Jackson, will be tasked with partnering key clients to ensure they capitalise on the full suite of tools within the Teads Ad Manager platform.
“I look forward to building on the incredible profile and presence Teads has while scaling their service to strategic brand partners,” Sanderon said.
“Modern brands seek trusted and frictionless activation through robust technology so it’s an exciting time to join the team at Teads who are leading the way in this space.
“Outcome-based buying, underpinned by huge scale, great data, creative and intelligent AI is game-changing. I look forward to delivering digital strategies that translate to outstanding business outcomes for our clients.”
Jackson added: “Laura has an amazing reputation in the market for her strategic understanding of the digital landscape and ability to implement end-to-end solutions that drive results for clients.
“With UGC platforms being such a dominant force in the current ad-tech landscape, there is a huge gap in the market for a platform that champions premium publisher content while maintaining streamlined access and outcomes.
“We’re hugely excited to have someone of Laura’s reputation on board to help our strategic client base leverage the platform to its fullest.”
Teads was founded in 2011 and has pioneered the use of outstream video, a format which allows video ads to sit within an article but outside of usual partners like YouTube. The company opened its Manchester office in September 2017.
