TBWA\MCR is behind a new campaign, highlighting the unseen side of suicidal behaviour.
Working with PAPYRUS, Prevention of Young Suicide, the aim is to demonstrate that one of the biggest problems is emotional suppression, or “putting on a brave face.”
In partnership with Ocean Outdoor, TBWA\MCR has created a “living” poster showing the struggles that are often hidden around other people. The DOOH, using Ocean’s Look Out facial detection technology, shows a young girl, who is seemingly sad and depressed, but when the tech detects that someone is looking, she acts happy, masking her true feelings.
The poster will change throughout the day, showing all the different ways that suicidal thoughts can look.
