TBWA\Manchester has been appointed as the lead creative agency for JD Williams, following a competitive pitch.
The first campaign will launch in Autumn 2018, to promote the brand to fashion conscious women aged between 45 and 60.
“We’re thrilled to be appointed by such a great brand and a team who really share our desire to create truly disruptive work. It’s our job to deliver a platform that celebrates real women and the fantastic range of fashion that JD Williams has to offer them,” stated Fergus McCallum, CEO at TBWA\Manchester.
JD Williams is part of the Manchester-based N Brown Group.
“From the start of the process they showed a real hunger to match our own ambitions for the JD Williams brand and presented a compelling response to the brief. We’re looking forward to working alongside the team to grow the brand and disrupt the industry,” added Paul Ray, head of brand and advertising at JD Williams.
