Channel 4 Sales has signed a long-term deal with Yorkshire brand, Taylors of Harrogate.
It will become Sunday Brunch’s new sponsor, from Sunday 6th April, until October 2026 and means Taylors idents will run during the weekly episodes, plus there will be in-show segments, product placement and recipes.
“This partnership brings Taylors of Harrogate directly into the Sunday Brunch world with Channel 4’s audience always eager to try new products and recipes,” explained Rupinder Downie, Content Solutions Leader, Channel 4.
“These unique elements once again demonstrate our track record of integrating the brands we work with though sponsorship and product placement with proven results demonstrating that product placement positively shifts how viewers engage with brands!”
READ MORE – Jaywing forms proper partnership with Yorkshire Tea
A new segment, called Coffee and TV (a title Blur fans may find familiar) will showcase the best of Channel 4 content for the week ahead “whilst keeping coffee at the heart with branded stings at the start and end of the segment.”
Once a month, Sunday Brunch chef host Simon Rimmer, will prepare a bespoke food recipe which features a different Taylors blend as a main ingredient.
READ MORE – TV chef Simon Rimmer closes flagship Manchest
Branded props including a Sunday Brunch x Taylors of Harrogate coffee mug and placement of its coffee range will also be present on set during episodes.
The sponsorship was developed in collaboration with Channel 4, DSP, and media agency Goodstuff, with the sponsorship idents created by creative agency Lucky Generals.
“We’re thrilled to join the Sunday Brunch ‘family’ as a chosen partner. As a brand, we pride ourselves on making coffee of the highest quality, and to team up with a show that’s so synonymous with great food and drink is a real pleasure for us,” added Jack Scott-Paul, Taylors Senior Brand Manager.
“It takes a whole lot of fantastic people to make Taylors coffee, so with this partnership, we hope to further bring to life the extra care and attention that goes into each cup of Taylors thanks to our family values and more than a century’s worth of experience in sourcing, blending and roasting high-quality coffee. Our hope is that viewers will enjoy their Sunday Brunch experience even more along with a Taylors coffee.”
