Tangerine has won a 3-way competitive pitch process to lead Specsaver’s social media strategy for the next 12 months.
The Manchester agency had already completed a number of social media briefs for the brand, including its sponsorship of the Ashes.
“We are delighted to have Tangerine on board leading our social comms strategy for the foreseeable future to ensure our customers are kept informed and engaged as we navigate these difficult times,” explained Victoria Clarke, Head of Marketing Activation at Specsavers.
“The Tangerine team had already proved that they could make an impact with the award-winning Ashes campaign and ongoing social media activity. They have very ably demonstrated how integral it is for us to deliver a strategy that is customer-first, that can deliver editorially on the brand’s core objectives, and drive brand saliency and positive sentiment through creative storytelling, especially during these challenging times.”
Tangerine will be responsible for delivering the editorial social media strategy, digital content creation, social comms distribution and online community management for the business.
The appointment comes as Specsavers launches its new marketing platform, Something To Smile About, which will be promoted via a coordinated PR and social communications approach.
“Specsavers is famed for its marketing activity and we’re very excited to partner with them and help drive forward the value social comms can play in brand communications,” said Mary Harding, MD at Tangerine Comms.
“We’ll be working to implement a social media strategy which truly reflects the needs of the brand and its joint venture business partners, multiple departments and a huge network of stakeholders to deliver stand out work. Most importantly, we’ll consider the audience to craft an approach that addresses their needs, while enabling Specsavers to achieve its objective to make a positive difference to the lives of everyone through better sight and hearing.”
