by
Stephen Chapman
The&Partnership in Manchester is behind a new advertising campaign for TalkTalk.
“Pit Stop” is to announce its new full-fibre broadband speeds, with a couple in a car, rushing to hospital – only to run out of fuel. As they pull in at a petrol station a TalkTalk-branded Formula One-style team undertake a speedy pitstop.
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“At TalkTalk, we recognise that people who want faster broadband speeds need a better value alternative. With this new advert, we want to remind consumers that these faster speeds are available at the same great value they’ve come to expect from us,” explained David Parslow, Marketing Director at TalkTalk.
The “SenseSense” positioning, has been designed to link seamlessly with the brand name.
The commercial is part of a wider campaign which spans cinema, online video, outdoor, press, digital display and social.
“Building on the grounded humour of the ‘it just makes SenseSense’ campaign, the comedy of the original script shines in the film, neatly dramatising the benefits of speed,” added Andy Bunday, Creative Director at The&Partnership.
The work was created by Danny O’Keeffe and Adam McGowan and directed by Jim Gilchrist through Outsider.
The&Partnership opened its Manchester office in 2019, with founding client TalkTalk.
