From brand-side marketing experts set to unpack the latest retail trends to the top strategies for underdog brands, there are plenty of sessions to look forward to at Prolific North Live 2024.
This must attend event for marketers will be hosted at Manchester Conference Centre at Pendulum Hotel on 16 October, where you can expect two stages of content as industry leaders gear up to share all the key marketing tips, trends and insights to help level up your marketing plans for 2025.
With leaders from the likes of Fentimans, Matalan, McCann Worldgroup, Cloud Nine and Au Vodka already confirmed as speakers, check out a snippet of some of the sessions below.
Over on the Strategy Spotlight stage (track 1), join us for an anti-trends session that cuts through the hype of the ‘next big thing’ as we refocus on the core strategies that matter most, ensuring your marketing efforts remain relevant and effective in an ever-changing landscape.
Andy Johnson, commercial director at Sun Branding, will be exploring why you can’t afford to ignore the over-65s in a special session on the brand and packaging challenges associated with this audience sector, as he debunks the stereotypical myths and more importantly shares the routes to creative and brand success through inclusive design.
A lively panel discussion will follow at 11am on the retail trends worth paying attention to. Our panel of brand-side marketing experts will unpack the retail trends that are top of mind for them right now. This will be chaired by Gareth Turner, founder of Big Black Door, who will be joined by:
- Charlotte Dewhurst, director of marketing of Matalan
- Jayne Andrews, marketing director at Fentimans
- Ross Gylanders, ecommerce lead at Sauce Shop
- Duncan Burns, head of marketing at Merry Hill Shopping Centre
Expect to hear from Andy Beckwith, creative director at Tall, who will be delving into lessons from working with brands like LEGO and how to harness your brand’s personality in business decisions, plus further sessions on Google’s U-turn and the future of marketing data.
On the Trend Setters stage (track 2), if you’re a marketing maverick seeking to disrupt the status quo look no further than a talk by McCann Worldgroup, as leaders at the agency share their strategies to help underdog brands stand out, steal market share, and ultimately topple giants.
Take a peek behind the curtain and see how the Specsavers social media team get things right, as leaders from Tangerine will showcase how they build super brands by capturing and converting attention through culturally relevant, audience-first strategies. They will highlight their success in elevating clients like Specsavers into social media super brands by focusing on three key areas: Powerful Narratives, Moments that Matter, and Communities.
We’ve gathered some of the sharpest brand-side social media pros for a panel session on the latest social media shifts and how they’re adapting their content strategies. Expect to hear from: Naomi Horan, social media & influencer manager at Cloud Nine Hair; Conor Glavin, head of social at Au Vodka; and Catherine Jell, head of social at Nadine Merabi.
Join an interactive session with the team from IF. who will debunk the myths surrounding TikTok and share why it’s time to take the platform seriously as they reveal how brands can leverage it for major growth in 2025.
If you’re a challenger brand unsure how to compete with established brands, Jo Jeffers, head of strategy at THG Studios, will be on hand to share the creative and strategic approaches to help brands win by ‘finding their zag’. Expect a combination of insight, theory, plus helpful and valuable takeaways.
With more sessions to be revealed, don’t miss out on this jam-packed day full of vital content that will boost your marketing strategy into 2025! Check out the full agenda and book your tickets here.
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