Prohibition has been appointed by Cambozola, the original blue soft-ripened cheese, aka ‘blue brie,’ and part of the Käserei Champignon Hofmeister portfolio, to drive forward the brand’s presence in the UK.
The new account win further solidifies Prohibition’s expertise in delivering impactful communication strategies within the food and beverage (F&B) sector.
The Bavarian cheese brand has challenged Prohibition to help increase its awareness as a brand, rather than just a cheese type, as it prepares to focus on expanding its product offering beyond own-label listings.
Prohibition’s remit will cover a strategic trade and consumer press office supported with creative PR campaigns for the whole brand portfolio, with the objective of increasing brand awareness and shifting consumer consumption occasions from the seasonal cheeseboard to an everyday indulgence.
The Leeds-based agency will also support with a programme of social media storytelling and influencer engagement, to reinforce the brand’s credentials and help reposition Cambozola to a more experimental foodie audience.
Dominique Delacour, head of UK marketing strategy at UK distributor Tom Walker and Sons, said: “Cambozola has been delighting cheese lovers for decades, but we know there’s still huge untapped potential in the UK market.
“It’s a really exciting time for our brand, with multiple launches in the pipeline, so now is the perfect time to partner with an agency to support us in building the brand’s profile. We are thrilled to onboard Prohibition as our PR partner and having access to their communication and sector expertise will enable us to reach a wider, more targeted audience, so more people can experience who we are and what we do.”
Chris Norton, Founder of Prohibition PR, added: “Adding the Käserei Champignon Hofmeister team and their brands to our client roster is a real coup for us, and we’re pleased to be adding them to our F&B portfolio. The product range is truly distinct and innovative and we’re looking forward to delivering results for the team.”
Prohibition PR has been accredited with numerous prestigious accolades in recent years, including Best PR Agency at the Prolific North Awards. Its clients include household names such as British Wool, C4, Equans, Interflora, University of Oxford and Sealy.
