Aubergine has won the PR contract for two East London coffee brands.
The Leeds agency will manage the press offices for sister operations Volcano Coffee Works and Assembly Coffee, following a 3-month introductory period.
“There are so many interesting talking points in the world of coffee and with such a high quality product and bank of knowledge behind them, journalists are eager to hear what their team has to say. They’re the dream client to have on our books,” said Aubergine Director and co-founder, Emma Gardner.
Aubergine will handle their consumer and trade PR, focusing on product placement, sampling activity, influencer support and thought leadership.
“We appointed Aubergine because of their unparalleled expertise in the food and drink industry. We’ve been very impressed with their work so far – they’re clearly passionate about what they do and being former journalists, they have a unique behind the scenes view of how the media operates,” added Michael Cleland, co-founder and Head of Marketing of Assembly Coffee.
“We’re very excited to be working with them in 2022 to further raise the profile of Assembly Coffee and Volcano Coffee Works.”
Assembly Coffee and Volcano Coffee Works are certified CarbonNeutral and have B Corp status.
