Stagecoach, one of the leading UK public transport operators, has launched a brand-new campaign looking to win over younger passengers, created by Leeds-based agency, SUPERSONIC.
Designed to address the negative perceptions younger passengers have towards bus travel, Stagecoach wanted young people and their parents to see the bus as the smart choice – great value, easy and convenient. Basically, “making jumping on the bus a no-brainer.”
Harriet Hughes-Payne, UK marketing director at Stagecoach said: “We are setting a new benchmark for bus advertising and this is a first step in a bold new marketing approach for Stagecoach, this campaign presents a fresh, modern perspective on bus travel. We knew that to challenge the perceptions of a young audience, the creative work had to be brave. Working with the brilliant minds at Supersonic and the talented team at Chief Productions, led by BAFTA-winning director Chris Cottam, we’ve crafted a campaign that’s set to redefine our connection with young people.”
Bussed it, bossed it, launches with a tongue-in-cheek, can’t-get-it-out-of-your-head music video to show the benefits the bus can offer versus other ways to get around.
Don McGrath, executive creative director at SUPERSONIC added: “It’s absolutely brilliant to work with a client that knows when you have to push things, creatively. We are incredibly proud of this work and super excited to see how it flies.”
The Bussed it, bossed it campaign for Stagecoach will run nationally across social, digital, outdoor, on-bus and radio. The campaign endeavours to engage it’s audience where they spend the most time and will consequently have a powerful presence across platforms including XBOX, Twitch, Snapchat, TikTok, YouTube, DOOH, Ladbible and more.
