Claire House Children’s Hospice has unveiled its 2024 Christmas appeal, featuring a powerful multi-platform campaign, voiced by actress Sue Johnston.
The campaign, created by Liverpool-based creative and production agency Zut, highlights the invaluable support provided by the hospice that cares for seriously and terminally ill babies, children, young adults and their families in Merseyside, Cheshire and North Wales.
The clips showcase stunning 3D renderings of Liverpool’s iconic landmarks, creating a magical winter wonderland. As viewers journey through this virtual city, they meet real families who share their experiences of receiving care and support from Claire House.
Johnston, a household name thanks to her roles in popular TV series such as The Royle Family, Brookside and currently screening Ben Wheatley geriatric zombie saga Generation Z, lends her warm and compassionate voice to the campaign, further emphasizing the emotional impact of the hospice’s work.
Families are seen opening up and sharing their experiences in the heart-warming new social videos. One mum, Francesca Alfonso from Liverpool, whose 10-year-old daughter comes to the children’s hospice, said: “We never really know how many Christmases we’ll have with Sienna, so we want to make every Christmas count. And Claire House makes that possible.”
The campaign is the fifth Claire House Christmas appeal created by Zut as part of an ongoing charitable partnership.
David Pastor, CEO at Claire House, said: “Having such a high quality video and materials created for us is vital in us being able to cut through to audiences to generate awareness of what we do and raising funds. The extra special touch of the true-to-life model of Liverpool is beyond anything we could have hoped for, and would have been completely out of reach without Zút being so generous with their time and providing their services for free.”
Mark Hancock, MD and Owner of Zut added: “We’re honoured to continue our partnership with Claire House and create this powerful campaign. By combining stunning visuals and heartfelt storytelling, we aim to inspire the audience to support this incredible organisation.
“Our team loved working on this important campaign, we hope it prompts people to find out more about the ways Claire House can help people across the region and to dig deep and make a difference to the lives of seriously ill children.”
This week, the campaign will be rolled out across various platforms, including social media, radio, and digital channels. Claire House and Zut hope the ads encourage the public to donate vital funds to look after families during Christmas and the year to come.
