Creative communications agency BIG Partnership has hired Paul Hadfield to lead its strategic creative work.
Hadfield joins as senior creative strategist from Red Havas and will take the lead in designing and delivering creative campaigns as well as supporting new business development.
His previous experience includes the creative concept behind the launch of the Greggs vegan sausage roll, as well as award-winning work across a portfolio of clients including Brewdog, AO.com, Pringles and TUI.
Hadfield will work alongside BIG Partnership’s growing creative team, led by creative director Steve Hill. The agency has over 120 staff altogether.
Bryan Garvie, director at BIG Partnership, said: “Our mantra has always been that exceptional people deliver amazing results, so we’re incredibly fired-up about Paul’s contribution to BIG. As a Scot, I was pretty keen as soon as Paul mentioned Greggs and sausage rolls.”
Hadfield, who will be based in BIG’s Manchester office, said: “BIG has made waves in the industry over the past few years. I’ve been watching its Manchester office grow in the city since it opened four years and I’m looking forward to being involved in its continued expansion.”
Also joining the team as an account manager is Beth Rogers, who joins after a spell in the comms and marketing team at the University of Manchester. Prior to that she spent three years at Citypress.
