STRAT7, the global strategic insights and customer analytics group with its Northern UK base in Leeds, has launched STRAT7 Advisory, an always-on consulting practice which will support clients with business growth and transformation.
Comprised of senior consultants from across the agencies in the group, the Advisory function has been created to advise senior business leaders on embedding consumer understanding into all aspects of an organisation’s decision making – from market analysis and strategy creation to implementation, to enabling internal processes.
The advisory team will work on engagements with clients on strategy, planning and organisational capability, while also drawing on the specialist skills of the different agencies in the group to deliver Always On Customer-Centric solutions that drive enduring commercial success.
With the formalisation of the team, STRAT7 will be better placed to deliver on the increasing amount of work that it has been performing for clients in these areas, where it already boasts an impressive client list including IKEA, Johnson & Johnson, H&M, Pernod Ricard, Shell, Sanofi and Intersnack, to name a few.
The multi-disciplinary team will be led by Bjorn Dufwenberg and Pranay Jeyachandran.
Dufwenberg who brings years of customer-centric transformation experience to the role, said: “Businesses are at different stages of maturity when it comes to being customer-centric. But even those that aspire to be, and invest behind this ambition, often fail to have the desired impact. Our goal is to support them in identifying where they are on the maturity curve, and then advise them on what steps they need to take internally and with their customers to become truly customer-centric.”
