Liverpool City Council has launched a digital-first stop-smoking campaign for Stoptober.
The “It’s Well Worth It” creative has been designed to showcase the benefits of quitting, alongside eye-catching imagery and positive reinforcement.
“We are proud to support Stoptober once again because it provides a valuable opportunity for people to take that important step towards a healthier, smoke-free life,” said Councillor Harry Doyle Cabinet Member for Health, Wellbeing and Culture.
“Quitting smoking is challenging, but it’s not something you have to do alone. There is a wealth of support available to help you succeed. Whether it’s advice, resources, or encouragement, services are here to support you every step of the way. By working together, we can continue to reduce smoking rates in our city and help more residents experience the life-changing benefits of quitting.”
Rates of smoking in Liverpool have almost halved (47%) since 2013, however, it remains a leading cause of preventable death and illness in the city.
Earlier this year, the Liverpool Tobacco Control Strategy was launched, to outline the city’s approach for the next six years—from changing attitudes towards smoking to lobbying for legislative change.
The goal is to reduce the proportion of smokers in the city from just over 17% to 5% of the population by 2030.
“Most adult smokers want to stop smoking, but on average it takes 30 attempts, and many never succeed,” explained Professor Matthew Ashton, Liverpool Director of Public Health.
“The consequences of smoking affect children, young people, families and neighbourhoods across Liverpool. I therefore urge all smokers to use the opportunity Stoptober provides to break free from cigarettes and never give up on giving up’.
