Stockport-based creative agency IPOS, which works with some of the world’s leading retail, fashion, cosmetic and homeware brands, has expanded its team with a newly created role as it celebrates its milestone 20th year in business.
Esther Day has been appointed ‘Creative Thinker’ and will work with the agency’s senior leaders and creative team to direct and shape campaigns for retail clients across digital and physical touchpoints.
With 12 years’ experience designing for events, experiential and activations for retail brands including Next, Primark and Matalan, as well as an iconic luxury fashion house, Esther has worked in agencies across Yorkshire and the North West.
As Creative Thinker at IPOS, Esther will focus on brand storytelling, collaborating with the agency’s full-service team to create fresh ideas and bring them to life for clients, from photoshoot direction to point-of-sale merchandise and brand activations.
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Day said: “It is an incredibly exciting time to be joining IPOS as the agency marks its 20th year and continues to evolve its offering for retailers. My role is to ensure that the creative strategy is front and centre of our thinking, from pitch stage through to activation, and that everything connects into a compelling story for maximum impact. As both designer and art director by trade, I can also help to bring creative ideas to life through 3D renders and graphic design, helping to showcase creative concepts to brands and get their buy-in from the start.”
Samm Lloyd, founder of IPOS, added: “I’m excited to welcome Esther to the team in this landmark year for the agency. The retail landscape has changed drastically in the last two decades and continues to evolve, with the lines between physical and digital retail increasingly blurred. Connected thinking is more important than ever, and this new role will help to ensure brands are considering every touchpoint with their customers from the very beginning, ensuring their campaigns have maximum impact.”
IPOS was founded in 2005 in Stockport, Greater Manchester., and specialises in digital and in-store campaigns with leading fashion, footwear, cosmetic, and homeware brands.
