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Sticky payment tech firm secures £1.5million

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A Manchester tech start-up which uses NFC stickers to transform “inefficient and often unprofitable” physical spaces has raised £1.5m in seed funding.

Sticky says its no-code operating system can make every interaction and payment take 10 seconds or less and hopes to use the cash to become the “de facto solution” for the global leisure and retail markets.

The fundraise was led by Praetura Ventures with backing from Cornerstone VC and follow on funding from SFC Capital as well as new angel investors.

“We help our customers see their physical space as an asset and as a way to make more money. The future of physical spaces is well debated but at Sticky there is no debate about their future or value – they are where we all live and work,” explained Priscilla Israel who co-founded the company with James Garner.

“Tapping a sticky is as easy as a contactless payment so there is no need to open a camera, have high connectivity or enter any data, things which cause friction for businesses when relying on QR codes, apps and card machines. With one tap of a sticky an interaction or payment is complete in less than 10 seconds. By applying this technology to their payments stack or replacing it entirely, our customers can turn anything into a point of sale, increasing revenue, speed of service and customer satisfaction.” 

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The pair believe that the technology can work as a bridge between physical spaces and digital and would mean that a “sticky” placed on a window would mean a store could still take payment, even if it’s shut.

“Just like online, there are no geographical limits to Sticky and consumers can even choose their language meaning everywhere they go their experience on Sticky is localised,” added Garner.

“All without an app or sign up. It’s a kind of magic and universal communication; as easy as a hello or a smile. Every sticky is environmentally friendly and designed to last for ten years, replacing a significant amount of hardware that is expensive and goes out-of-date. Our seed funding will help us reach more leisure and retail businesses and help the world build software for physical spaces 10x quicker than before. We won’t stop until every interaction in a physical space can be 10 seconds or less.” 

David Foreman, Managing Partner at Praetura Ventures led the funding round:

“Sticky has taken a visionary approach to the problem of unused retail space and online engagement in offline environments, and that is what attracted us to invest in the business. Given the growing tech expertise we have at Praetura, including our operational partners and Praetura Ventures partner Andy Barrow, who was the former CTO at cloud giant ANS, we are looking forward to joining Sticky’s growth journey and playing our part in helping the company scale and break into new industries and verticals.”

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