Steven Bartlett’s ‘Diary of a CEO’ passes 5m YouTube subscribers

The Diary of a CEO’s YouTube channel hit 5m subscribers yesterday, as shared on LinkedIn by SocialChain founder, Dragon, Flight Story and ThirdWeb chief and all-round celebrity businessman Steven Bartlett.

Bartlett’s post, accompanied by a video clip of several of the DOAC crew, many of them proudly sporting DOAC hoodies, watching a counter click over the 5,000,000 mark, added: “5,000,000 YouTube Subscribers 💥🚀 thank you to everyone for tuning in over the years! Congrats to our amazing team Team DOAC! Just the start.”

For perspective, that doesn’t quite put Bartlett in the realms of the world’s top 10 YouTube channels. As of January 31, the #10 slot belonged to WWE with a hefty 99.2m subscribers. Bartlett has even further to go to catch the number one channel – Indian record label and movie studio T-Series boasts a whopping 258m subscribers.

In the world of finance Bartlett can feel pretty proud, however – the Wall Street Journal sits just behind him on 4.99m subscribers, while his compatriot the Financial Times doesn’t quite muster a million.

Of course, Bartlett talks about more than just business on his podcast. Wellness is a popular topic, for example. If we look to popular lifestyle website Medium’s ‘6 Wellness Empowered Channels On YouTube Worth Following,’ we find that the most followed channel is that of Dutch health and wellness influencer Sadia, ‘Pick Up Limes,’ falling just behind Bartlett with a respectable 4.17m.

For a celebrity comparison, Gwyneth Paltrow’s Goop has just 448k subscribers on the video sharing platform (although her newsletter does reportedly have 8m subscribers and a 40% open rate, so credit where it’s due.)

All-in-all, for a lad who dropped out of uni in Manchester to lark about on social media we could probably say Bartlett is doing ok.

Bartlett launched the Diary of a CEO podcast in 2017 “with the simple mission of providing an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers.”