Stein IAS has launched Origin, a new data platform, using LinkedIn’s Audience Insights API.
It stated that the tool would provide exclusive research insights for research and content teams, media strategists and planners, as well as media activation teams.
“B2B marketers need more effective ways to understand, segment, activate and measure audiences that are critical to the growth of their businesses. By harnessing LinkedIn’s Audience Insights API, Stein IAS has developed its own proprietary data and audience insight engine, which is capable of delivering advanced audience insights and the activation of those audiences on LinkedIn to streamline campaign set-up and deployment,” said Marc Keating, Chief Innovation Officer at Manchester’s Stein IAS.
“Stein IAS and MSQ’s other agencies can utilise this data engine and variable insights to understand more about the common attributes related to an audience – including everything from job functions and titles – to seniorities, interests and more, to create highly effective campaigns and achieve client objectives.”
The platform will be available across MSQ’s group of agencies and Keating explained that they’d be able to provide users with rich data to better understand their target audiences, such as their careers, interests and locations.
“We’re already utilising Origin to deliver more actionable data and more effective campaign outcomes for our clients,” adds Keating.
“Through the LinkedIn API, we can refine personas and audience profiles to make them more relevant, precise and actionable. Personalised creative and messaging can also be utilised to deliver standout campaigns.”
