PR, marketing and digital agency, LUYA, has been appointed by Chester Racecourse to promote its continued growth.
The Chester-based agency, which launched in June last year, will work across all elements of Chester Racecourse, with a primary focus on the 2019 race season. LUYA will support the internal marketing team to drive brand awareness nationally through media relations and influencer engagement.
Stephanie Hughes, Head of Marketing for Chester Racecourse, said: “With some incredibly exciting announcements to come for Chester Race Company in the next few months, we believe that LUYA will bring a supporting mix of industry knowledge, contacts and creative ideas to the table.
“We certainly anticipate another exhilarating season and exciting year ahead.”
LUYA’s ihospitality and leisure client list already include: Gary Usher’s Elite Bistros group, the Chester Grosvenor, The Ice Cream Farm, Joseph Benjamin and Porta restaurants.
Laura Fearnall, Director of LUYA, added: “Chester Racecourse is an institution, so it is obviously a massive deal for us to be working with the team throughout 2019. We not only understand the project from a local perspective but working across a broad range of diverse clients, we are able to back this up with exceptional national credentials.”
