Self tan brand, St Moriz, has appointed Journey Further to work across creative campaign development, influencer marketing and paid social.
The Leeds agency will take the lead on its Made of More marketing proposition in the UK, US and Germany.
“We were really impressed with how Journey Further not only answered but also challenged and developed the brief we put to them,” said Katy Clark, Head of Marketing at St. Moriz.
“The research and insight that went into the pitch gave us the confidence that the proposed strategy and campaign plan would deliver powerful results and we are really looking forward to seeing the impact an integrated team of experts will bring.”
In the UK it will handle creative, influencer and paid social campaigns; in the US, it will work on influencer, paid social and public relations; while in Germany it will concentrate on influencer and paid social.
The agency will lead the art direction and production of The Ready to Glow campaign shoot which includes influencer management and content production with the aim of producing a library of assets to utilise and drive performance across the brand’s owned and earned media channels.
“The team have been a fan of the products for years, and we’re already off to a great start with our work in the UK, with the launch of our Ready to Glow campaign earlier this month,” added Victoria Morton, PR Director at Journey Further.
“We are looking forward to driving its performance across the full marketing mix, demonstrating our bespoke tools, channel expertise, and world-class content to support the business and revenue through a variety of channels.”
