Media Agency Group is to head up a multi-format media campaign to promote Sri Lanka.
The Manchester agency won a competitive pitch for the work, which will launch with creative on the London Underground.
“To be awarded the contract with Sri Lanka Tourism Promotion Bureau has been a fantastic start to 2018 for MAG,” said John Kehoe, CEO of MAG.
“We’re very excited to see the campaign come to life across the UK and realise the culmination of work from our team and that of the Sri Lankan Tourism Bureau go live.”
The full campaign will feature photos in numerous formats to promote the tourist destination to Londoners.
