Poulton le Fylde-based Creative agency Studio LWD has been appointed by healthcare provider Spirit Health Group to complete a brand refresh.
The agency was briefed to make the brand stand out from its competition “in a fresh and exciting way” and said it aimed to break free of the “serious and staid” image of healthcare providers.
The new branding will include a logo refresh, the development of sub brands and an accompanying brand identity for each.
The graphics will feature navigation across the four business divisions: Spirit Healthcare, Spirit Digital, Spirit Clinical, and Spirit Access.
Spirit Health Group, based in Leicester, works alongside the NHS, providing technology which enables patients to self-monitor conditions, and connects data to healthcare practitioners.
Jamie Starr, Divisional Director at Spirit Health Group, said: “We chose to partner with Studio LWD as we were really impressed with the refreshing approach they took to branding companies in traditionally ‘serious’ industries.”
Founded in 2012, the agency has worked with big brands including Virgin, Nike, Tesco, Aldi and British Council.
Laura Weldon, Founder of Studio LWD, said: “We were set a challenging and complex brief, but are ready to rise to that challenge and deliver for the client.
“The new branding will very much bring out the personality of a business that shows it cares.”
