Speedy, the Newton-Le-Willows-headquartered tool and equipment hire provider, has launched its consumer DIY proposition with a national integrated campaign.
‘Make Every Job Easy’ is a multimillion-pound campaign encompassing creative advertising and partnerships across TV, radio, Spotify, digital outdoor media, digital and social, influencer and media relations.
Creation of the integrated campaign was led by the brand’s in-house marketing team, alongside agency partners. It aims to connecting Speedy, generally associated with the trade market, with DIYers nationwide, building awareness of its B&Q partnership and benefits for consumers.
TV advertising launches today (April 27th) on ITV and Sky, leading the campaign, accompanied by a sponsorship agreement with Radio X, including a promotion with Chris Moyles offering the chance to win a cash prize.
Guy Maddock, Group Marketing Director at Speedy – who joined in October 2021 – said: “There is a huge opportunity for our business in the DIY market. We want to grab it with both hands and connect our brand with homeowners at a scale and level of integration that no other hire company has done before.
“We know that tool and equipment hire can make it simpler for people across the UK to DIY, from fitting bathrooms, sanding floors and stripping walls, to landscaping gardens and digging up drives. And this multi-channel campaign is designed to empower novices and experts to make every job easy, with Speedy.”
The brand has recently launched a dedicated online ordering platform for DIY, and opened 38 new concessions at UK B&Q stores.
