LUYA has been awarded the 2025 public relations contract for Søstrene Grene.
It means the agency will continue its partnership with the Scandinavian retailer, which first began in 2017.
“We’re thrilled to continue supporting Søstrene Grene’s UK expansion in 2025,” said Laura Fearnall, Managing Director at LUYA.
“Our team’s focus remains on connecting with shoppers through targeted PR, storytelling, and events that align with evolving retail trends. It’s exciting to play a part in a project that not only drives brand growth but also contributes to the wider revitalisation of the high street.”
It will lead on regional media relations, community engagement, launch events and also national and corporate PR. That will include content creation and working with an in-house team to ensure that its “Scandinavian design ethos” connects with UK shoppers.
Since the retailer launched in 2016, it’s opened 48 stores, with plans to grow to 100 by 2027.
