The UK’s largest supermarket clothing brand, George at Asda, has struck a partnership with tech startup Sorted – the delivery experience platform which provides real-time updates for customers.
Increased levels of online shopping have led the Leeds-headquartered retailer to implement the Sorted REACT software, and open up up to a million more delivery slots each week in 2021. The technology improves the level of communication customers receive throughout their parcel’s journey, giving updates in real-time about the status of their order.
It will notify George customers of any issues with their delivery and automatically refer them to the customer service team should anything happen.
Neil Drake, Senior Manager for Parcel Service and Format Development at Asda, said: “We’re delighted to be the first supermarket fashion brand to implement this software, which will make it even easier for our customers to shop with us.
“We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery. By partnering with Sorted we are able to provide them with real-time updates about the status of an order and proactively notify them of any change.”
David Grimes, CEO of Sorted, commented: “Our team is delighted to be working with one of the UK’s flagship retailers in George at Asda.
“They’re leading the way amongst large brands by putting the right measures in place to avoid any risk to their customers’ delivery experience.
“Supermarkets are extremely important to the communities they serve, and our technology has the power to help George at Asda and similar major brands underpin strong customer service during and beyond COVID-19 disruption.”
Sorted’s dynamic checkouts, delivery management and tracking solutions are now used across 17 countries at brands such as ASOS, French Connection, Mountain Warehouse, Mulberry, Missguided and Lush.
