Manchester-based Soreen, has launched its biggest-ever master brand campaign.
The £2m promotion will be centred around a television commercial, encouraging customers to enjoy its “squidgy” products.
‘The Soreen squidge’ll pick you up’ creative features its range of flavours and formats whilst “haloing” the original Malt Loaf.
“We hope to butter up the nation with our sunny, humorous campaign, featuring a twist on the famous 80’s soundtrack ‘The Sun Always Shines On TV’,” said Liz Jacobs, Marketing Director at Soreen.
“This is the biggest ever spend we’ve attributed to a single campaign, which will reach 70% of UK adults over a six-week period.
“We believe that the campaign soundtrack creates a contagious, ripple effect that the nation will find hard to resist singing! Whether consumers are looking for a mid-morning snack, an after-school boost for their children or are struggling with a 3 o’clock work slump, Soreen is that squidgy little pick me up that is tasty and satisfying, ideal for all occasions.”
Running until 22nd September, the ad also showcases the brand’s new packaging, created to “improve shopability.”
It will air on ITV during prime-time, plus appear on digital media including VOD, Meta and Tik Tok, plus YouTube pre-rolls. These will be supported by shopper media.
