Soreen is investing in a national advertising campaign for its new product, Soreen Fruit & Veg-Mmms.
The creative, which has been designed by Cheetham Bell, will focus on getting more fruit and vegetables into a child’s diet.
“The best ideas are often the simplest. After sampling the cakey bakes, we were so confident that kids would love the taste of Soreen’s Fruit & Veg-Mmms that we created a campaign centred around children’s honest reactions to the new product, and in truth we also anticipated that these hilariously honest accounts could add to the entertainment of the ad,” explained Kay Barratt, Joint Partner & Senior Creative Director at Cheetham Bell.
“The result was as hoped, a fabulously authentic and fun campaign created by children. They portrayed their fondness of Soreen’s Fruit & Veg-Mmms in a truthful and endearing way.”
