Manchester’s Social Chain has appointed McVal Osborne as its new Head of Data and Insights.
He joins from business intelligence firm, ORC International, where he was UK Head of Strategy for 3 years.
Prior to that he was VP of Public Relations at St Paul’s Speakers in London, he’s also worked in New York City at The Kairos Society and Washington DC-based Luntz Global.
His role at Social Chain will be to oversee its data team and to further establish its research department.
“Gaining social-first insights has become integral to the decisions that we make and the actions that we take,” he explained.
“The data captured through social media is forever changing how brands operate, both online and offline. Brands want to understand buying behaviour, customer motivations and consumer perception in their target demographic, which means they need access to the right data, quickly.”
Steve Bartlett, CEO and Co-Founder of Social Chain Group added:
“To bring the best talent to Social Chain Group has always been our goal. In an age where consumers are smarter than ever, brand marketing needs to match this intelligence, and the smart use of data is an imperative tool for this. We’re thrilled to have McVal join the Social Chain family to expand our expertise furthering our potential for industry firsts.”
