Fintech start-up, GuardianCard, has brought in Smoking Gun to handle its PR and social media.
The Hull-based company allows elderly and vulnerable people to issue a card to a guardian or trusted family member so they can shop or pay bills on their behalf.
The app’s technology can then provide real-time transaction reports to help spot any suspicious activity.
“We’ve known of Smoking Gun for some time, and they came highly recommended to us. Their vast experience in the sector and enthusiasm for the brief meant they were the perfect choice,” explained Nick Thompson, co-founder of GuardianCard.
“They understand our business challenges and are committed to delivering an impactful and fully rounded communications package. We’re looking forward to combining all our talents for our first launch.”
Thompson co-founded the company with friend and former colleague, Aidan McAllister. They have recently had “significant investment” in order to grow to 100k users over the next 5 years.
“The coronavirus pandemic has forced many elderly and vulnerable people to rely on others to look after their finances, leaving them much more open to abuse,” added Rick Guttridge, Smoking Gun’s Managing Director.
“We have some exciting plans in the pipeline, and we’re looking forward to hitting the ground running.”
Smoking Gun will be seeking to promote the brand, as well as raising awareness of financial abuse issues in the senior population.
