Cryos International, the world’s largest sperm and egg bank, has appointed Smoking Gun to launch its first UK location in Manchester.
Smoking Gun will leverage its expertise in integrated communications to generate buzz around the opening, whilst challenging misconceptions around sperm donation and encouraging men to apply to be a donor.
The cutting-edge facility, equipped with VR headsets delivering an immersive experience, is just a stone’s throw from Manchester’s main university campuses, in Manchester Science Park. This state-of-the-art location heralds a new era in reproductive health, offering comprehensive services to prospective donors.
Rick Guttridge, Smoking Gun’s founder and CEO, said: “We’re honoured to be working alongside Cryos to launch their inaugural UK facility. Smoking Gun is well-known for delivering impactful campaigns, and our globally recognised 3i process, driven by powerful insights, will amplify awareness for Cryos’s mission, reshaping perceptions and advocating for this vital cause.”
Katrine Koefoed-Stiller, brand team lead from Cryos, added: “We are very satisfied with our collaboration with Smoking Gun. They have a very professional approach and an extensive knowledge about the UK media landscape. Since releasing our first press release, the number of donor applications we have received in our Manchester location has increased by more than 200%. We look very much forward to continuing the collaboration.”
Smoking Gun’s consumer portfolio includes brand giants Alton Towers Resort, Philips, Eurocamp and Interflora. The agency has won 100 peer judged industry awards including seven global effectiveness gongs.
