A new strategic partnership aims to transform how businesses and retail venues connect and engage with their customers.
Smart Communications, which is part of Newcastle’s Smart Group, has joined forces with WiFi provider, Purple to leverage “advanced, secure and data-driven WiFi solutions.”
“We are thrilled to partner with Smart Communications, a company that shares our vision for leveraging technology to enhance customer experiences and drive business growth, “said Bob Koch, Purple’s SVP of Global Alliances.
“This partnership will enable us to bring our innovative solutions to a wider audience, empowering businesses and retail venues to use WiFi as a dynamic tool for engagement and business intelligence, rather than just a utility. “
As part of the partnership, Smart Communications is launching Smart Surf, a new public WiFi system, using Purple’s technology to offer free, high-quality, and secure public WiFi across various business and retail venues.
It aims to enhance digital engagement and provide visitors with a seamless and secure online experience.
Powered by Purple’s advanced analytics platform, it will also offer businesses insights into customer behaviour, enabling them to optimise their spaces, tailor their marketing efforts, and ultimately increase customer satisfaction and loyalty.
“At Smart Communications, we believe in providing solutions that not only meet but exceed our customers’ expectations,” added Robert Webster, MD at Smart Communications.
“Our partnership with Purple enables us to bring cutting-edge, data-driven connectivity solutions to businesses and retail venues, enhancing customer engagement and driving growth. “
